What are Cookies?

The GDPR or AVG stipulates that the use of cookies is only allowed if the visitor to your website has a clear view of complete information and has given consent to do so. This for each type of cookie separately.

Only by a clear active action will consent have to be explicitly given under the GDPR. This must show that the data subject freely, specifically, informed and unambiguously consents to the processing of his/her personal data.

An opt-out option is not a valid way to obtain consent. An opt-in does suffice. Consequently, the cookie may not be set if the visitor to a website has not given explicit consent through an active action.

The permission to use

One must always be able to withdraw consent to the use of Cookies. Withdrawing consent should be possible in the same way as giving consent and should not simply refer to browser settings because this is not sufficient.

Consent to the use of Cookies must be free and must not affect the data subject. Thus, even if the visitor does not consent to the use of Cookies, he or she must be able to use the website.

Types of Cookies

There are 4 categories of Cookies, each with a focused purpose.


The technical Cookies serve for the proper functioning of certain parts in the website, such as the use of a web shop, when offering products and price combinations that apply to the country from which your company is located. Technical Cookies also serve, for example, to record user preferences or to distribute the load on the servers. The category of technical Cookies includes both temporary and permanent Cookies. A website would not work properly or at all without these technical Cookies. Thus, these Cookies are always used by default, regardless of user preferences.


Analytical Cookies serve to collect information about how the user uses a website. This information is used to compile reports and to improve our websites. Analytical Cookies help to make our websites and web shops more user-friendly and to monitor their operation.

Analysis Cookies collect anonymous information about visitor activity, including the pages visited as well as the web page that referred the visitor to our site. Cookies in this category may be set by our sites or third-party domains.

Third-party tracking

Tracking cookies collect information about user behavior and what keywords were used to get to a website. Again, reports are produced with the intention of improving the websites and tailoring the range of products and services to consumer demand.

Third party cookies

To integrate third-party features, these cookies are used. For example, the third may be the posting of a YouTube – video, feedback forms or icons from social media such as Facebook, Instagram or LinkedIn that allow the content to be shared.


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