what are cookies

he GDPR or AVG stipulates that the use of cookies is only allowed if the visitor on your website has a clear picture of complete information and has given permission for this. This is done separately for each type of cookie.

Under the GDPR, consent must only be given explicitly through a clear active action. This must show that the data subject freely, specifically, informed and unambiguously consents to the processing of his/her personal data.

An opt-out option is not a valid way to obtain consent. An opt-in is sufficient. Consequently, the cookie may not be placed if the visitor to a website has not given explicit consent through an active action.

The permission to use 

You must always be able to withdraw permission for the use of Cookies. Withdrawing consent should be possible in the same way as giving consent and should not simply refer to the browser settings because this is not sufficient.

Consent to the use of Cookies must be free and must not affect the data subject. The visitor must therefore be able to use the website , even if he or she does not give permission for the use of Cookies .

Types of Cookies

There are 4 categories of Cookies, each with a specific purpose.


The technical Cookies serve for the correct functioning of certain parts of the website, such as the use of a webshop , when offering products and price combinations that apply to the country from which your company is located. The technical cookies also serve, for example, to record user preferences or to distribute the load on the servers. The category of technical Cookies includes both temporary and permanent Cookies. A website would not function properly or at all without these technical Cookies. These Cookies are therefore always used by default, regardless of user preferences.


The analytical Cookies serve to collect information about how the user uses a website. This information is used to compile reports and to improve our websites. The analytical Cookies help to make our websites and web shops more user-friendly and to be able to check their operation.

The analysis Cookies collect anonymous information about visitors’ activities, including the pages visited as well as the web page that referred the visitor to our site. The Cookies in this category may be placed by our sites or by the domains of third parties.

Third Party Tracking

The tracking cookies collect information about the user’s behavior and which keywords were used to get to a website. Reports are also drawn up here with the intention of improving the websites and of tailoring the range of products and services to consumer demand.

Third Party Cookies

These cookies are used to integrate functions of third parties. For example, the third party can be posting a YouTube video, feedback forms or icons from social media such as Facebook, Instagram or LinkedIn with which the content can be shared.