{"id":8647,"date":"2023-06-06T13:14:27","date_gmt":"2023-06-06T13:14:27","guid":{"rendered":"https:\/\/dpoassociates.eu\/?p=8647"},"modified":"2024-07-04T11:46:32","modified_gmt":"2024-07-04T11:46:32","slug":"wat-is-google-analytics-4","status":"publish","type":"post","link":"https:\/\/dpoassociates.eu\/nl\/wat-is-google-analytics-4\/","title":{"rendered":"Nieuwe GDPR-proof alternatieven voor Google Analytics en cookies: Deel 1"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8647\" class=\"elementor elementor-8647\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7acadd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7acadd6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7150500\" data-id=\"7150500\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0c74b7 elementor-widget elementor-widget-text-editor\" data-id=\"b0c74b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Zijn er alternatieven voor Google Analytics?&nbsp;<\/em><\/p><p><em>Het gebruik van Google Analytics (hierna: GA) wordt al een aantal jaar in steeds meer Europese landen aan banden gelegd door de nationale gegevensbeschermingsautoriteiten.&nbsp;<\/em><\/p>\n<p><em>Oostenrijk, Frankrijk en meest recentelijk Itali\u00eb hebben voor heel wat ophef gezorgd. Het is nog niet zeker of Google Analytics ook in Belgi\u00eb zal worden verboden, al is de kans zeer groot dat dit wel zal gebeuren.&nbsp;&nbsp;<\/em><\/p>\n<p><em><span style=\"font-size: inherit; color: var(--uicore-typography--p-c,'#070707'); font-family: var(--uicore-typography--p-f,'Inter'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\" data-contrast=\"none\">Op 1 juli 2023 zal Google zelf de stekker trekken uit Universal Analytics en neemt Analytics 4 definitief de fakkel over.&nbsp; Analytics 4 is een poging van Google om toch GDPR-compliant te zijn. Het is echter de vraag of Analytics 4 dit ook effectief zal zijn.<\/span><span style=\"font-size: inherit; color: var(--uicore-typography--p-c,'#070707'); font-family: var(--uicore-typography--p-f,'Inter'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/em><\/p>\n<h5><em><span style=\"font-size: inherit; color: var(--uicore-typography--p-c,'#070707'); font-family: var(--uicore-typography--p-f,'Inter'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\" data-contrast=\"none\">Maar waarom wordt GA verboden? <\/span><\/em><\/h5>\n<p><em><span style=\"font-size: inherit; color: var(--uicore-typography--p-c,'#070707'); font-family: var(--uicore-typography--p-f,'Inter'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\" data-contrast=\"none\">In deel 1 van deze blog zullen de problematiek rond GA en de GDPR bespreken. In deel 2 van de blog zullen we laten zien hoe u zich kunt voorbereiden op een mogelijk verbod van GA in Belgi\u00eb. We zochten voor u uit welke betaalbare en GDPR-compliant analytics diensten goede alternatieven zijn voor GA.<\/span><span style=\"font-size: inherit; color: var(--uicore-typography--p-c,'#070707'); font-family: var(--uicore-typography--p-f,'Inter'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62c4441 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"62c4441\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51f25f7\" data-id=\"51f25f7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3226bb3 elementor-widget elementor-widget-image\" data-id=\"3226bb3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"251\" src=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-128-300x251.png\" class=\"attachment-medium size-medium wp-image-8650\" alt=\"\" srcset=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-128-300x251.png 300w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-128-600x503.png 600w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-128-768x644.png 768w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-128-650x545.png 650w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-128.png 940w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7ab70eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7ab70eb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dfdf001\" data-id=\"dfdf001\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52681bb elementor-widget elementor-widget-heading\" data-id=\"52681bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wat is het probleem met Google Analytics? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6544011 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6544011\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0d65cf6\" data-id=\"0d65cf6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-186a9e8 elementor-widget elementor-widget-text-editor\" data-id=\"186a9e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">We zien al <strong>maandenlang artikelen<\/strong> verschijnen die stellen dat <strong>GA ingaat tegen de bepalingen van de GDPR,<\/strong> maar waarom is dit het geval?\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span style=\"font-size: inherit; color: var(--uicore-typography--p-c,'#070707'); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\" data-contrast=\"none\">Het is belangrijk om op te merken dat <strong>wanneer men GA gebruikt,<\/strong> <strong>persoonsgegevens naar de Verenigde Staten worden verstuurd.<\/strong> De gegevens die worden verstuurd, zijn onder andere: <strong>IP-adressen, browsergegevens en gegevens voor gebruikersidentificatie.\u00a0\u00a0<\/strong><\/span><strong><span style=\"font-size: inherit; color: var(--uicore-typography--p-c,'#070707'); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/strong><\/p><p><span style=\"font-size: inherit; color: var(--uicore-typography--p-c,'#070707'); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\" data-contrast=\"none\">Tot <strong>enkele jaren geleden<\/strong> was er een Amerikaans-Europees verdrag voorhanden, het zogenaamde <strong>\u201cPrivacy Shield\u201d,<\/strong> wat de datatransfer van gegevens naar de VS regelde.<\/span><span style=\"font-size: inherit; color: var(--uicore-typography--p-c,'#070707'); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Dit verdrag werd <strong>ongeldig verklaard<\/strong> in het befaamde <strong>SchremsII arrest van 16 juli<\/strong> 2020. Om het wegvallen van het <strong>Privacy Shield<\/strong> op te vangen, is <strong>Google<\/strong> beginnen werken met <strong>Standard Contractual Clauses (SCC\u2019s)<\/strong>. Dit zijn <strong>clausules<\/strong> die op vrijwillige basis kunnen worden gebruikt om de naleving van <strong>gegevensbeschermingsvereisten aan te tonen.<\/strong><\/span><strong>\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e384e9b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e384e9b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f68ea7\" data-id=\"3f68ea7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0260342 elementor-widget elementor-widget-text-editor\" data-id=\"0260342\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong><span class=\"NormalTextRun SpellingErrorV2Themed SCXW3242689 BCX4\">Privacycommissie<\/span><span class=\"NormalTextRun SCXW3242689 BCX4\"> (\u201c<\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW3242689 BCX4\">Datenschutzbeh\u00f6rde<\/span><span class=\"NormalTextRun SCXW3242689 BCX4\">\u201d of \u201cDSB\u201d)<\/span><\/strong><\/h5><p><span data-contrast=\"none\">De Oostenrijkse privacycommissie (\u201cDatenschutzbeh\u00f6rde\u201d of \u201cDSB\u201d) is de <strong>eerste nationale gegevensbeschermingsautoriteit<\/strong> die zich heeft uitgesproken <strong>tegen de werkwijze<\/strong> van <strong>Google Analytics.<\/strong> <strong>Deze uitspraak<\/strong> is er gekomen <strong>na de 101 klachten van de organisatie Noyb (NOT Your Business)<\/strong> van de Oostenrijker Max Schrems, tegen de website <\/span><a href=\"http:\/\/www.netdoktor.at\/\"><span data-contrast=\"none\">www.netdoktor.at<\/span><\/a><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7f266f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7f266f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a8e2e3d\" data-id=\"a8e2e3d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6369d97 elementor-widget elementor-widget-text-editor\" data-id=\"6369d97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>DBS: Google&#8217;s SCC&#8217;s onvoldoende voor GDPR-naleving<\/strong><\/h5><p><span data-contrast=\"none\">Dit omwille van de volgende redenen:\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><ol><li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">Aangezien Google een \u2018provider of electronic communication services\u2019 is, valt het bedrijf onder de Amerikaanse wetgeving 50 US Code \u00a7 1881 (b) (4). Op grond van deze regelgeving kan de Amerikaanse inlichtingendienst Google verplichten om hen toegang tot de data van Google te verschaffen.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:0,&quot;335559684&quot;:-1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[65533,0],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;%1.&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\">De maatregelen die zijn genomen in aanvulling op de SCC\u2019s zijn niet voldoende om persoonsgegevens te beschermen daar er geen enkele mogelijkheid voorzien wordt om monitoring van en toegang tot persoonsgegevens door de Amerikaanse inlichtingendiensten uit te sluiten\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:2,&quot;335559685&quot;:714,&quot;335559740&quot;:0,&quot;335559991&quot;:357}\">\u00a0<\/span><\/li><\/ol><p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0453da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0453da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-7b3bce0\" data-id=\"7b3bce0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd44aef elementor-widget elementor-widget-image\" data-id=\"fd44aef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-129.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-8652\" alt=\"\" srcset=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-129.png 940w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-129-600x503.png 600w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-129-300x251.png 300w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-129-768x644.png 768w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-129-650x545.png 650w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5619322\" data-id=\"5619322\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-407402e elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"407402e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW167430276 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW167430276 BCX4\"><strong>Daarnaast\u202fstelde de DBS<\/strong> ook vast dat GA <strong>door een technische fout<\/strong> het <\/span><strong><span class=\"NormalTextRun SCXW167430276 BCX4\">IP-adres<\/span><\/strong><span class=\"NormalTextRun SCXW167430276 BCX4\"> van bezoekers <strong>niet anonimiseerde.<\/strong><\/span><\/span><\/p><p><span class=\"TextRun SCXW167430276 BCX4\" lang=\"NL-NL\" style=\"font-size: inherit; color: var(--uicore-typography--p-c,'#070707'); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW167430276 BCX4\">Zelfs zonder de<\/span><span class=\"NormalTextRun SCXW167430276 BCX4\">ze<\/span><span class=\"NormalTextRun SCXW167430276 BCX4\"><strong> technische fout<\/strong> was de <strong>DBS<\/strong> van mening dat <strong>GA de persoonsgegevens niet voldoende beschermde.<\/strong> De DBS <\/span><span class=\"NormalTextRun SCXW167430276 BCX4\">benadrukt<\/span><span class=\"NormalTextRun SCXW167430276 BCX4\">e<\/span><span class=\"NormalTextRun SCXW167430276 BCX4\"> dat <\/span><span class=\"NormalTextRun SCXW167430276 BCX4\">bij de<\/span><strong><span class=\"NormalTextRun SCXW167430276 BCX4\"> privacy maatregelen <\/span><\/strong><span class=\"NormalTextRun SCXW167430276 BCX4\">die <strong>Google<\/strong><\/span><span class=\"NormalTextRun SCXW167430276 BCX4\"><strong> treft,<\/strong> zoals het <\/span><strong><span class=\"NormalTextRun SCXW167430276 BCX4\">anonimiseren<\/span><span class=\"NormalTextRun SCXW167430276 BCX4\"> van het IP-<\/span><span class=\"NormalTextRun SCXW167430276 BCX4\">adres<\/span><\/strong><span class=\"NormalTextRun SCXW167430276 BCX4\"><strong>,<\/strong> nog steeds sprake is van <\/span><span class=\"NormalTextRun SCXW167430276 BCX4\">de <strong>verwerking van <\/strong><\/span><strong><span class=\"NormalTextRun SCXW167430276 BCX4\">persoonsgegevens<\/span><\/strong><span class=\"NormalTextRun SCXW167430276 BCX4\"><strong>.<\/strong>\u00a0<\/span><\/span><\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2cdbf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2cdbf2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc7a6bc\" data-id=\"dc7a6bc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c73e2a1 elementor-widget elementor-widget-text-editor\" data-id=\"c73e2a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW167430276 BCX4\" lang=\"NL-NL\" style=\"font-size: inherit; color: var(--uicore-typography--p-c,'#070707'); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW167430276 BCX4\">Er bestaat namelijk nog altijd de <strong>mogelijkheid<\/strong> dat de <strong>overblijvende gegevens gecombineerd <\/strong><\/span><span class=\"NormalTextRun SCXW167430276 BCX4\"><strong>worden<\/strong> met<\/span><span class=\"NormalTextRun SCXW167430276 BCX4\"> een <strong>uniek profiel<\/strong>. Door deze <strong>combinatie<\/strong> kan men de <strong>gegevens gemakkelijk herleiden<\/strong> tot een <\/span><span class=\"NormalTextRun SCXW167430276 BCX4\">natuurlijk <strong>identificeerbaar persoon.\u00a0<\/strong><\/span> <\/span><\/p><p><span class=\"TextRun SCXW167430276 BCX4\" lang=\"NL-NL\" style=\"font-size: inherit; color: var(--uicore-typography--p-c,'#070707'); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW167430276 BCX4\">Dit is<strong> zeker het geval<\/strong> als men bekijkt over welke <strong>zee aan <\/strong><\/span><strong><span class=\"NormalTextRun SCXW167430276 BCX4\">gegevens<\/span><\/strong><span class=\"NormalTextRun SCXW167430276 BCX4\"> Google beschikt als de gebruiker <strong>tijdens het surfen op het <\/strong><\/span><strong><span class=\"NormalTextRun SCXW167430276 BCX4\">internet<\/span><\/strong><span class=\"NormalTextRun SCXW167430276 BCX4\"> is <strong>ingelogd met een Google-account<\/strong>.<\/span><\/span><span class=\"EOP SCXW167430276 BCX4\" style=\"font-size: inherit; color: var(--uicore-typography--p-c,'#070707'); font-family: var(--uicore-typography--p-f,'Inter'); font-style: var(--uicore-typography--p-st,'normal'); letter-spacing: var(--uicore-typography--p-ls,'-0.027em'); text-transform: var(--uicore-typography--p-t,'none');\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78fbd33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"78fbd33\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2db9d1e\" data-id=\"2db9d1e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26f43ab elementor-widget elementor-widget-text-editor\" data-id=\"26f43ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><strong>Kort samengevat kunnen we de volgende problemen vastellen met GA:<\/strong><\/h5><ul><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551671&quot;:2023,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2023\" data-aria-level=\"1\"><span data-contrast=\"none\">De <strong>gegevens die door Google verwerkt<\/strong> worden, dienen beschouwd te worden als persoonsgegevens, zelfs wanneer er sprake is van privacy maatregelen zoals <strong>IP-anonimisering.<\/strong><\/span><strong>\u00a0<\/strong><\/li><\/ul><ul><li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"5\" data-list-defn-props=\"{&quot;335551671&quot;:2023,&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2023\" data-aria-level=\"1\"><span data-contrast=\"none\">De <strong>verwerking van deze data in de VS,<\/strong> als gevolg de <strong>Amerikaanse wetgeving<\/strong>, is zonder twijfel<strong> in strijd met de GDPR,<\/strong> omdat de <strong>inlichtingendiensten van de VS<\/strong>, toegang tot deze data kunnen verkrijgen zonder dat zij daarvoor de <strong>voorafgaande toestemming van de gebruiker nodig hebben<\/strong><\/span><\/li><\/ul><p><strong><span class=\"TextRun SCXW104387816 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW104387816 BCX4\">Deze uitspraak <\/span><span class=\"NormalTextRun SCXW104387816 BCX4\">komt er dus op neer<\/span><span class=\"NormalTextRun SCXW104387816 BCX4\"> dat het gebruik van GA in <\/span><span class=\"NormalTextRun SCXW104387816 BCX4\">Europa<\/span> <span class=\"NormalTextRun SCXW104387816 BCX4\">illegaal<\/span><span class=\"NormalTextRun SCXW104387816 BCX4\"> zou moeten zijn daar het ingaat tegen de GDPR-bepalingen.<\/span><\/span><span class=\"EOP SCXW104387816 BCX4\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c83769b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c83769b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64f9958\" data-id=\"64f9958\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e473313 elementor-widget elementor-widget-image\" data-id=\"e473313\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/elementor\/thumbs\/Ontwerp-zonder-titel-130-q7kdlx470zgr4l1vzplvn3g7ezy8og7yk5tq3e3vcs.png\" title=\"Ontwerp zonder titel-130\" alt=\"Ontwerp zonder titel-130\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b07c671 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b07c671\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee2fba6\" data-id=\"ee2fba6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d505d7 elementor-widget elementor-widget-heading\" data-id=\"2d505d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gaat analytics 4 de problemen van Google oplossen? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b954a8e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b954a8e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af6f871\" data-id=\"af6f871\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68d9283 elementor-widget elementor-widget-text-editor\" data-id=\"68d9283\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\"><strong>Universal Analytics<\/strong> werd uitgebracht in<strong> 2012<\/strong> en is inmiddels praktisch de <strong>standaard webanalysetool<\/strong> van het internet.&nbsp; De meeste <strong>websites gebruiken<\/strong> dan ook <strong>GA.<\/strong><\/span><strong>&nbsp;<\/strong><\/p>\n<p><span data-contrast=\"none\">Op <strong>1 juli 2023<\/strong> komt daar verandering in: <strong>Google<\/strong> heeft <strong>aangekondigd<\/strong> <strong>Universal Analytics uit te faseren<\/strong>. <strong>Bedrijven<\/strong> die <strong>Google Analytics<\/strong> nog <strong>willen gebruiken,<\/strong> zullen dus binnenkort <strong>moeten overstappen<\/strong> op <strong>Google Analytics 4.<\/strong> (Hierna: GA4)<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">De<strong> nieuwe versie<\/strong> van de tool van Google werd ontwikkeld in <strong>2020<\/strong> en <strong>verschilt<\/strong> op opmerkelijke punten van <strong>Universal Analytics.&nbsp;<\/strong><\/span><strong>&nbsp;<\/strong><\/p>\n<h5><span data-contrast=\"none\"><strong>Waar draait GA4 (alternatief voor GA) om? <\/strong><\/span><\/h5>\n<p><span data-contrast=\"none\"><strong>GA 4<\/strong> draait om f<strong>irst party cookies<\/strong> die door<strong> Google zelf<\/strong> worden<strong> geplaatst.<\/strong> Het maakt ook gebruik van een op <strong>gebeurtenissen gebaseerd model:<\/strong> het volgt <strong>specifieke gebruikersacties,<\/strong> zoals<strong> klikken op een link<\/strong> of het <strong>bekijken van een pagina,<\/strong> en <strong>koppelt deze aan een enkele gebruiker.<\/strong>&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\"><strong>Universal Analytics<\/strong> draait in plaats daarvan om <strong>cookies<\/strong> <strong>van derden<\/strong> en maakt gebruik van een <strong>sessie gebaseerd model<\/strong> dat <strong>gebruikersactiviteit bijhoudt<\/strong> tijdens een<strong> enkel bezoek aan een website.<\/strong><\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n<h5><strong style=\"color: var(--uicore-typography--h5-c,'#070707'); font-family: var(--uicore-typography--h5-f,'Inter'); font-size: var(--uicore-typography--h5-s,'10px'); font-style: var(--uicore-typography--h5-st,'normal'); letter-spacing: var(--uicore-typography--h5-ls,'-0.027em'); text-transform: var(--uicore-typography--h5-t,'none');\">Google beweert: Google Analytics 4 (alternatief voor GA) wordt privacyvriendelijker dan voorganger!<\/strong><\/h5>\n<p><span data-contrast=\"none\">Google hoopt dan ook dat de nieuwe tool de <strong>juridische problemen<\/strong> van Google <strong>betreffende gegevensoverdracht<\/strong> zal oplossen.&nbsp;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n<p><span data-contrast=\"none\">Dit is <strong>helaas niet het geval.<\/strong> Google probeerde <strong>GA4 te adverteren<\/strong> als een <strong>stap in de richting<\/strong> van een <strong>cookieloos en privacy vriendelijk webanalysemodel.<\/strong> Dit is een <strong>leugen,<\/strong> hun<strong> nieuwe analysetool<\/strong> is <strong>allesbehalve cookieloos.&nbsp;<\/strong><\/span><strong>&nbsp;<\/strong><\/p>\n<p><span data-contrast=\"none\"><strong>GA4 ziet af van cookies van derden<\/strong> en maakt <strong>gebruik van first-party cookies<\/strong> genaamd <strong>Client ID.<\/strong> Net als de<strong> cookies van derden<\/strong> die worden <strong>gebruikt door Universal Analytics<\/strong>, bevatten <strong>de cookies van GA 4<\/strong> een <strong>unieke identificatie<\/strong> die <strong>Client-ID<\/strong> wordt genoemd. <\/span><\/p>\n<p><span data-contrast=\"none\">Om deze reden zijn het <strong>persoonsgegevens onder de GDPR.<\/strong> <strong>GA 4<\/strong> geeft dus nog <strong>steeds persoonsgegevens door aan de VS.<\/strong><\/span><strong>&nbsp;<\/strong><\/p>\n<h5><strong>User-ID ook gebruikt door GA4 ? (alternatief voor GA)<\/strong><\/h5>\n<p><span data-contrast=\"none\"><strong>GA4 g<\/strong>ebruikt ook een i<strong>dentifier genaamd User-ID.<\/strong> <strong>Gebruikers-ID&#8217;s<\/strong> zijn <strong>geen cookies,<\/strong> maar een<strong> andere tool<\/strong> die<strong> GA gebruikt<\/strong> om <strong>gebruikers<\/strong> op <strong>verschillende apparaten<\/strong> te <strong>volgen.<\/strong> Het zijn <strong>persoonsgegevens<\/strong> omdat ze het <strong>mogelijk maken<\/strong> om <strong>individuele gebruikers<\/strong> te <strong>onderscheiden<\/strong> onder het <strong>websiteverkeer<\/strong>.<\/span><\/p>\n<p><span data-contrast=\"none\">&nbsp;<strong>Hetzelfde geldt<\/strong> voor <strong>de unieke ID<\/strong>, een <strong>andere parameter<\/strong> die door <strong>GA<\/strong> wordt <strong>verwerkt<\/strong> om een<strong> User ID<\/strong> te <strong>genereren.<\/strong><\/span><strong>&nbsp;<\/strong><\/p>\n<p><span data-contrast=\"none\">Het <strong>overdragen<\/strong> van <strong>persoonlijke gegevens<\/strong> naar <strong>de VS<\/strong> is ook <strong>een probleem.<\/strong> <span style=\"text-decoration: underline;\"><strong>Google Analytics 4 lost dit niet op.<\/strong><\/span> De <strong>Google Analytics 4-opstelling<\/strong> draagt namelijk nog steeds <strong>persoonsgegevens over naar de VS.<\/strong><\/span><strong>&nbsp;<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-274752e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"274752e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-619a911\" data-id=\"619a911\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b68af4 elementor-widget elementor-widget-image\" data-id=\"0b68af4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"251\" src=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-132-1-300x251.png\" class=\"attachment-medium size-medium wp-image-8658\" alt=\"\" srcset=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-132-1-300x251.png 300w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-132-1-600x503.png 600w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-132-1-768x644.png 768w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-132-1-650x545.png 650w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/06\/Ontwerp-zonder-titel-132-1.png 940w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fa8a1d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fa8a1d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d94e84\" data-id=\"9d94e84\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cd666f5 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"cd666f5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;double_underline&quot;,&quot;highlighted_text&quot;:&quot;Conclusie&quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">Conclusie<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-86fbff9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"86fbff9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aca6bc3\" data-id=\"aca6bc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d47d589 elementor-widget elementor-widget-text-editor\" data-id=\"d47d589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span class=\"TextRun SCXW213012729 BCX4\" lang=\"NL-NL\" xml:lang=\"NL-NL\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW213012729 BCX4\" data-ccp-parastyle=\"Normal (Web)\">Google slaagt er niet in om met GA4 een GDPR-vriendelijke oplossing te bieden<\/span><span class=\"NormalTextRun SCXW213012729 BCX4\" data-ccp-parastyle=\"Normal (Web)\">. Het is dan ook aan te raden om een alternatief voor GA te voorzien voor uw onderneming. <b>In deel 2 van deze Blog <\/b>zullen we enkele betaalbare en GDPR-vriendelijke alternatieve<\/span><span class=\"NormalTextRun SCXW213012729 BCX4\" data-ccp-parastyle=\"Normal (Web)\">n<\/span><span class=\"NormalTextRun SCXW213012729 BCX4\" data-ccp-parastyle=\"Normal (Web)\"> voor GA bespreken<\/span><\/span><span class=\"EOP SCXW213012729 BCX4\" data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:2,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:0}\">&nbsp;<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-627d6c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"627d6c5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79c7d69\" data-id=\"79c7d69\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-91fb021 elementor-align-center elementor-widget elementor-widget-global elementor-global-8660 elementor-widget-button\" data-id=\"91fb021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/dpoassociates.eu\/dpo-betekenis\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DPO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-618e4f2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"618e4f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0842f9\" data-id=\"d0842f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b1fc73f elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-global elementor-global-8663 elementor-widget-posts\" data-id=\"b1fc73f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21893 post type-post status-publish format-standard has-post-thumbnail hentry category-nieuws-artikels-gdpr-avg\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dpoassociates.eu\/nl\/international-data-transfers\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2026\/01\/Ontwerp-zonder-titel-51-240x300.png\" class=\"attachment-medium size-medium wp-image-21894\" alt=\"contractual clauses\" srcset=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2026\/01\/Ontwerp-zonder-titel-51-240x300.png 240w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2026\/01\/Ontwerp-zonder-titel-51-819x1024.png 819w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2026\/01\/Ontwerp-zonder-titel-51-768x960.png 768w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2026\/01\/Ontwerp-zonder-titel-51-520x650.png 520w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2026\/01\/Ontwerp-zonder-titel-51.png 1080w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Nieuws<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dpoassociates.eu\/nl\/international-data-transfers\/\" target=&quot;_blank&quot;>\n\t\t\t\tGDPR International Data Transfers \u2013 SCCs &amp; Data Processing Agreements\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/dpoassociates.eu\/nl\/international-data-transfers\/\" aria-label=\"Lees meer over GDPR International Data Transfers \u2013 SCCs &amp; Data Processing Agreements\u00a0\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLees verder \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21793 post type-post status-publish format-standard has-post-thumbnail hentry category-nieuws-artikels-gdpr-avg\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dpoassociates.eu\/nl\/waarom-elke-onderneming-een-dpo-moet-hebben\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/07\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website-300x169.png\" class=\"attachment-medium size-medium wp-image-21755\" alt=\"dpo belgie , dpo danny baerts\" srcset=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/07\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website-300x169.png 300w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/07\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website-1024x576.png 1024w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/07\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website-768x432.png 768w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/07\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website-650x365.png 650w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/07\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website.png 1366w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Nieuws<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dpoassociates.eu\/nl\/waarom-elke-onderneming-een-dpo-moet-hebben\/\" target=&quot;_blank&quot;>\n\t\t\t\tWaarom elke onderneming best een DPO aanstelt\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/dpoassociates.eu\/nl\/waarom-elke-onderneming-een-dpo-moet-hebben\/\" aria-label=\"Lees meer over Waarom elke onderneming best een DPO aanstelt\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLees verder \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21662 post type-post status-publish format-standard has-post-thumbnail hentry category-algemeen category-nieuws-artikels-gdpr-avg\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dpoassociates.eu\/nl\/dpo-voor-prive-detective\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/05\/Ontwerp-zonder-titel-47-300x300.png\" class=\"attachment-medium size-medium wp-image-21664\" alt=\"gdpr privedetective\" srcset=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/05\/Ontwerp-zonder-titel-47-300x300.png 300w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/05\/Ontwerp-zonder-titel-47-1024x1024.png 1024w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/05\/Ontwerp-zonder-titel-47-150x150.png 150w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/05\/Ontwerp-zonder-titel-47-768x768.png 768w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/05\/Ontwerp-zonder-titel-47-650x650.png 650w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/05\/Ontwerp-zonder-titel-47.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">Algemeen<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dpoassociates.eu\/nl\/dpo-voor-prive-detective\/\" target=&quot;_blank&quot;>\n\t\t\t\tDPO voor private opsporing en verzekeringsonderzoekers\u00a0\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/dpoassociates.eu\/nl\/dpo-voor-prive-detective\/\" aria-label=\"Lees meer over DPO voor private opsporing en verzekeringsonderzoekers\u00a0\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tLees verder \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zijn er alternatieven voor Google Analytics?&nbsp; Het gebruik van Google Analytics (hierna: GA) wordt al een aantal<\/p>\n","protected":false},"author":1,"featured_media":8650,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,1],"tags":[111,110],"class_list":["post-8647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-avg-marketing-artikels","category-nieuws-artikels-gdpr-avg","tag-ga","tag-ga4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Analytics 4: Wat betekent het voor jouw website?<\/title>\n<meta name=\"description\" content=\"Wat is google analytics 4? Ontdek hoe Google Analytics steeds meer beperkingen ondervindt in Europese landen, zoals Oostenrijk, Frankrijk en Itali\u00eb. De kans is groot dat Belgi\u00eb ook volgt. Lees over de overgang van Universal Analytics naar Analytics 4, waarbij Google probeert GDPR-compliant te zijn, maar de vraag blijft of het daadwerkelijk effectief zal zijn.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dpoassociates.eu\/nl\/wat-is-google-analytics-4\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4: Wat betekent het voor jouw website?\" \/>\n<meta property=\"og:description\" content=\"Wat is google analytics 4? Ontdek hoe Google Analytics steeds meer beperkingen ondervindt in Europese landen, zoals Oostenrijk, Frankrijk en Itali\u00eb. De kans is groot dat Belgi\u00eb ook volgt. 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