{"id":14217,"date":"2023-11-06T09:13:19","date_gmt":"2023-11-06T09:13:19","guid":{"rendered":"https:\/\/dpoassociates.eu\/end-to-personalized-ads\/"},"modified":"2025-02-27T14:31:15","modified_gmt":"2025-02-27T13:31:15","slug":"end-to-personalized-ads","status":"publish","type":"post","link":"https:\/\/dpoassociates.eu\/en\/end-to-personalized-ads\/","title":{"rendered":"End to Personalized Ads?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14217\" class=\"elementor elementor-14217 elementor-14204\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9cd50d7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9cd50d7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d036ea8\" data-id=\"d036ea8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6dc81d elementor-widget elementor-widget-text-editor\" data-id=\"a6dc81d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 style=\"text-align: center;\"><em>Introduction:<\/em><\/h3><p style=\"text-align: center;\"><em>Meta, the parent company of Instagram and Facebook, is getting a big slap on the wrist from the European privacy watchdog. According to recent decisions, popular social media platforms may no longer offer personalized ads to European users unless explicit consent is obtained. Currently, Meta is not yet asking for this permission, potentially dealing a sensitive blow to the tech company.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d01bb2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d01bb2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86cd17f\" data-id=\"86cd17f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfc7eca elementor-widget elementor-widget-image\" data-id=\"dfc7eca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/11\/Ontwerp-zonder-titel-6-1-300x300.png\" class=\"attachment-medium size-medium wp-image-14210\" alt=\"advertenties\" srcset=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/11\/Ontwerp-zonder-titel-6-1-300x300.png 300w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/11\/Ontwerp-zonder-titel-6-1-1024x1024.png 1024w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/11\/Ontwerp-zonder-titel-6-1-150x150.png 150w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/11\/Ontwerp-zonder-titel-6-1-768x768.png 768w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/11\/Ontwerp-zonder-titel-6-1-650x650.png 650w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/11\/Ontwerp-zonder-titel-6-1-600x600.png 600w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/11\/Ontwerp-zonder-titel-6-1-100x100.png 100w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2023\/11\/Ontwerp-zonder-titel-6-1.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f603e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f603e6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6669204\" data-id=\"6669204\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc2e015 elementor-widget elementor-widget-text-editor\" data-id=\"bc2e015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><strong>Why are Personalized Ads So Important?<\/strong><\/h4><p>Personalized ads, tailored to user characteristics and Internet behavior, are an essential part of Meta&#8217;s revenue model. By compiling profiles of users, Meta can offer advertisers the perfect audience, resulting in higher revenue. In addition, Meta uses the data collected for analysis and the development of new products and services.<\/p><h4><strong>Where Does Prohibition Come From?<\/strong><\/h4><p>The European Data Protection Board imposed this ban, supported by several national regulators. Norway took a similar position in August, which Meta unsuccessfully challenged. Meta even threatened to leave the country, but has not yet done so and continues to offer the ads, despite a daily fine of 90,000 euros since Aug. 14!<\/p><p>Now it is up to the Irish regulator DPC, because of Meta&#8217;s European headquarters in Dublin, to enforce the ban. On Oct. 31, DPC officially notified Meta of the decision, giving Meta a week to adjust.<\/p><h4><strong>How Does Meta Respond to Prohibition?<\/strong><\/h4><p>In an effort to still offer personalized ads, Meta is introducing paid subscriptions for Facebook and Instagram. Users can use the apps without ads for 13 euros a month, which Meta considers express permission. However, this has sparked a new debate among European regulators, who are divided over the validity of this payment option as an authorization.<\/p><h4><strong>Is there an Alternative?<\/strong><\/h4><p>The Norwegian regulator proposes an interesting middle ground: the &#8220;basic ad. In this, the app remains free, but ads are personalized only based on information provided by users, such as bio data and specific interests. Whether this approach will be more widely accepted remains to be seen.<\/p><h3 style=\"text-align: center;\"><strong><em>Conclusion<\/em><\/strong><\/h3><p style=\"text-align: center;\"><em>The next few weeks promise to be exciting as Meta and European regulators battle over the future of personalized ads on social media platforms. The discussion is far from over, and the outcome will undoubtedly impact how we experience advertising on Facebook and Instagram!<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d947853 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d947853\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3e07ff6\" data-id=\"3e07ff6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f29a68f elementor-align-center elementor-widget elementor-widget-global elementor-global-19705 elementor-global-8660 elementor-widget-button\" data-id=\"f29a68f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/dpoassociates.eu\/en\/dpo-as-contact-person\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">DPO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa5c5b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa5c5b3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88eafcb\" data-id=\"88eafcb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f366b2 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget elementor-widget-global elementor-global-19695 elementor-global-8663 elementor-widget-posts\" data-id=\"9f366b2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21900 post type-post status-publish format-standard has-post-thumbnail hentry category-news-articles-gdpr\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dpoassociates.eu\/en\/gdpr-international-data-transfers-sccs-data-processing-agreements\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"240\" height=\"300\" src=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2026\/01\/Ontwerp-zonder-titel-51-240x300.png\" class=\"attachment-medium size-medium wp-image-21895\" alt=\"contractual clauses\" srcset=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2026\/01\/Ontwerp-zonder-titel-51-240x300.png 240w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2026\/01\/Ontwerp-zonder-titel-51-819x1024.png 819w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2026\/01\/Ontwerp-zonder-titel-51-768x960.png 768w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2026\/01\/Ontwerp-zonder-titel-51-520x650.png 520w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2026\/01\/Ontwerp-zonder-titel-51.png 1080w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dpoassociates.eu\/en\/gdpr-international-data-transfers-sccs-data-processing-agreements\/\" target=&quot;_blank&quot;>\n\t\t\t\tGDPR International Data Transfers &#8211; SCCs &amp; Data Processing Agreements\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/dpoassociates.eu\/en\/gdpr-international-data-transfers-sccs-data-processing-agreements\/\" aria-label=\"Read more about GDPR International Data Transfers &#8211; SCCs &amp; Data Processing Agreements\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21814 post type-post status-publish format-standard has-post-thumbnail hentry category-news-articles-gdpr\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dpoassociates.eu\/en\/why-it-is-best-for-every-company-to-appoint-a-dpo\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/07\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website-300x169.png\" class=\"attachment-medium size-medium wp-image-21756\" alt=\"dpo belgie , dpo danny baerts\" srcset=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/07\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website-300x169.png 300w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/07\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website-1024x576.png 1024w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/07\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website-768x432.png 768w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/07\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website-650x365.png 650w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/07\/Cream-and-Brown-Photographic-Beauty-Site-Launch-Website.png 1366w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">News<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dpoassociates.eu\/en\/why-it-is-best-for-every-company-to-appoint-a-dpo\/\" target=&quot;_blank&quot;>\n\t\t\t\tWhy it is best for every company to appoint a DPO\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/dpoassociates.eu\/en\/why-it-is-best-for-every-company-to-appoint-a-dpo\/\" aria-label=\"Read more about Why it is best for every company to appoint a DPO\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-21673 post type-post status-publish format-standard has-post-thumbnail hentry category-general category-news-articles-gdpr\" role=\"listitem\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/dpoassociates.eu\/en\/external-dpo-for-private-investigators-and-insurance-investigators\/\" tabindex=\"-1\" target=\"_blank\"><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/05\/Ontwerp-zonder-titel-47-300x300.png\" class=\"attachment-medium size-medium wp-image-21665\" alt=\"gdpr privedetective\" srcset=\"https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/05\/Ontwerp-zonder-titel-47-300x300.png 300w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/05\/Ontwerp-zonder-titel-47-1024x1024.png 1024w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/05\/Ontwerp-zonder-titel-47-150x150.png 150w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/05\/Ontwerp-zonder-titel-47-768x768.png 768w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/05\/Ontwerp-zonder-titel-47-650x650.png 650w, https:\/\/dpoassociates.eu\/wp-content\/uploads\/2025\/05\/Ontwerp-zonder-titel-47.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__badge\">General<\/div>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/dpoassociates.eu\/en\/external-dpo-for-private-investigators-and-insurance-investigators\/\" target=&quot;_blank&quot;>\n\t\t\t\tDPO for private investigators and insurance investigators\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/dpoassociates.eu\/en\/external-dpo-for-private-investigators-and-insurance-investigators\/\" aria-label=\"Read more about DPO for private investigators and insurance investigators\" tabindex=\"-1\" target=\"_blank\">\n\t\t\tRead more \"\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Introduction: Meta, the parent company of Instagram and Facebook, is getting a big slap on the wrist from the European privacy watchdog.<\/p>\n","protected":false},"author":1,"featured_media":14210,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_eb_attr":"","footnotes":""},"categories":[108,105],"tags":[],"class_list":["post-14217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gdpr-marketing-articles","category-news-articles-gdpr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.8 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>End to Personalized Ads? - DPO Associates<\/title>\n<meta name=\"description\" content=\"Personalized ads, tailored to user characteristics and Internet behavior, are an essential part of Meta&#039;s revenue model.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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